FOOTGEAR is one of South Africa’s most popular and energetic retailers, known for stocking a huge range of branded footwear for the whole family. From the latest sneakers and performance running shoes to school shoes, casual wear, and sandals, they are a go-to destination for quality and value. They are famous for their “buy one, get one free” deals and high-energy store environment.
As part of the TFG (The Foschini Group) family, FOOTGEAR is a large, stable, and growing brand. They are known for their competitive, sales-driven environment and are always looking for self-starters who are driven and committed to growing a career in retail. This makes them a fantastic place to start, offering some of the best entry-level jobs in South Africa for those with a flair for sales and a positive, energetic attitude.
Introduction / Company Overview
This is more than just a standard retail job. A “Sales Promoter” role at FOOTGEAR is a high-energy position that serves as a great foundation for a career in business. The company is looking for people with “outstanding people skills, a competitive nature and a flair for business.”
This guide will walk you through the key responsibilities of this exciting role, what you need to get the job (even with no experience), and exactly how to apply for these vacancies in 2025.
Job Roles / Titles
The main role at FOOTGEAR is the Sales Promoter. This is a multi-skilled, customer-facing role where your main goal is to drive sales by creating a great shopping experience. Your responsibilities are a blend of sales, merchandising, and store operations.
Sales Promoter (Sales & Customer Care)
This is the most important part of the job. You are the “face” of the store. Your primary duty is to “deliver exceptional customer service.” You will need to learn how to “confidently promote products,” which means understanding the different brands (like Nike, Adidas, Puma, etc.), knowing the features of different shoes, and helping customers find the perfect pair for their needs. This is a sales-driven role for someone with a positive, enthusiastic attitude.
Merchandiser (Store Standards)
This is the visual and organizational part of the job. You will be responsible for “eye-catching merchandising displays.” You will also be responsible for general housekeeping, making sure the store is always “clean, organized, and presentable.” This includes keeping the stockroom tidy and ensuring the sales floor is safe and easy to shop in.
Stock Assistant (Security & Operations)
This is the high-trust, operational side of the role. You are responsible for the “protection of company assets.” This means you must be “trustworthy and responsible,” following all security and loss prevention measures. This includes being vigilant on the sales floor, assisting with stock takes, ensuring all products are tagged correctly, and handling all stock with integrity and care. You may also be required to learn the basics of the point-of-sale (POS) system and handle transactions.
Job Locations
FOOTGEAR stores are located in malls and shopping centres all across South Africa. Vacancies are posted for specific locations, including both popular city malls and key local community ce
- Gauteng: Sandton City (popular) and Golden Walk Shopping Centre, Germiston (community).
- Western Cape: Canal Walk (popular) and Vangate Mall, Athlone (community).
- KwaZulu-Natal: Gateway Theatre of Shopping (popular) and Chatsworth Centre (local).
- Eastern Cape: Baywest Mall (popular) and Cleary Park Shopping Centre, Gqeberha (community).
Requirements
Here are the minimum requirements you will need to apply. This is a perfect entry-level job because they value attitude over experience.
- Education: Grade 12 (Matric) is preferred.
- Experience: No experience is required. This is a key advantage. Any previous retail or sales experience will be an “added advantage” but is not essential.
- Skills: Good communication and interpersonal skills. Ability to confidently promote products. Basic computer literacy skills.
- Personality: This is the most important part. You must be “people-focused and energetic,” “reliable and proactive,” and have a “positive, enthusiastic, and open to learning” attitude.
- Attributes: You must be “trustworthy and responsible,” with a competitive nature and a flair for business.
- Flexibility: You must be able to work weekends, public holidays, and shifts as required by the retail schedule.
Duties / Responsibilities
As a Sales Promoter, your day-to-day responsibilities will be focused on four key areas:
Customer Care & Sales
- Deliver exceptional customer service to every person who enters the store.
- Engage with customers in a friendly and energetic way.
- Confidently promote products, explain promotions (like BOGO deals), and help customers find the right shoes.
- Act as a self-starter to meet and exceed personal and store sales targets.
Merchandising & Housekeeping
- Maintain eye-catching and attractive merchandising displays according to company standards.
- Ensure the store is always kept clean, organized, and presentable.
- Assist with packing out new stock and ensuring all items are correctly priced.
Security & Operations
- Ensure all security and loss prevention measures are followed.
- Handle all company assets (stock, cash) with integrity and care.
- Assist with regular stock takes and inventory management.
Salary / Compensation
Disclaimer: These figures are industry estimates and are not official salary scales from TFG/Footgear. Pay varies by role, location, and your sales performance.
The estimated salary for an entry-level Sales Promoter is often a basic salary plus commission. The basic pay may range from R4,500 to R7,500 per month. The commission structure is a key benefit, allowing you to earn significantly more based on your sales performance.
- Sales Commission: This is a major perk. As a “promoter,” your job is to sell, and you get rewarded for being good at it.
- Staff Discount: As part of TFG, you will get a generous staff discount at Footgear and possibly other TFG stores (like Sportscene, Totalsports, @home, etc.).
- Provident Fund: Permanent roles will include contributions to a provident fund.
Shift Schedule / Work Hours
This is a standard retail position in a mall environment.
- Rotational Shifts: You will be scheduled for morning, afternoon, and closing shifts.
- Weekends & Public Holidays: You must be able to work on weekends and public holidays, as this is the busiest time for the store.
Company Values / Benefits
Working at FOOTGEAR is a great way to “grow your career in the footwear retail environment.” The company values are clear: they want “energetic,” “reliable,” “proactive,” and “trustworthy” people.
- Great Foundation for Sales: This job is a perfect “foundation” for a career in sales. You will learn valuable skills in customer engagement, product promotion, and closing a sale.
- Earn Commission: Unlike many entry-level jobs, this role gives you the power to earn more money based on your performance. If you are a “self-starter” and “competitive,” you can do very well.
- Career Growth (TFG): Because FOOTGEAR is part of TFG, your career path is huge. A successful Sales Promoter can become a Store Manager, a Visual Merchandiser, or move to other brands within the group like Sportscene or Totalsports.
- Dynamic Environment: This is not a boring job. You will work in a “fast-paced environment” with a “positive attitude” and an “energetic” team.
CV / Application Tips
Since this job is open to people with no experience, your CV must sell your personality and attitude. Use these tips to
- Show Your Energy in Your Summary: Do not start your CV with “I am looking for a job.” Start with a power statement: “A highly energetic, self-motivated, and reliable individual with a competitive nature and a passion for customer service. Eager to learn and grow a career in sales.”
- Use FOOTGEAR Keywords: Your CV must include words from the job ad. Use: “people-focused,” “energetic,” “reliable,” “proactive,” “positive attitude,” “trustworthy,” and “self-starter.”
- Highlight Any Experience: If you have no formal work experience, mention informal experience. Did you sell anything for school? Help at a community event? Play on a sports team? Use this!
- Example: “Team Player – Played for [Your School’s Soccer Team], demonstrating commitment, reliability, and a competitive drive.”
- Example: “Sales & Promotion – Promoted and sold tickets for a school event, exceeding my target.”
- Keep it Clean: Make sure your CV is neat, easy to read, and 100% free of spelling errors. This shows you are professional and “responsible.”
💡 NewTime Tip: “This is a sales job. Your CV is your first sale. Sell yourself! Use strong, confident language. They are hiring for attitude, not experience. Show them you are energetic, competitive, and ready to learn.”
How to Apply Online
The safest and most effective way to apply online for FOOTGEAR jobs is through the official careers portal of their parent company, TFG (The Foschini Group). This portal handles all applications for FOOTGEAR, Sportscene, Totalsports, and more.
- Visit the Portal: Go to the official TFG Careers website: careers.tfg.co.za
- Search for Jobs: On the portal, use the “Brand” filter and select “Footgear.”
- Filter by Location: You can also filter by “Location” (e.g., “Gauteng”) to see all available jobs in your area.
- Find Your Role: Look for “Sales Promoter” or “Sales Assistant” roles and click to read the full description.
- Create a Profile: You will need to create a profile on the TFG system. Fill it out completely and upload your most recent, professional CV (in PDF format is best).
Important Notice:
- Never pay for a job. FOOTGEAR and TFG will NEVER ask you for an application fee. All official job applications are 100% free.
- Only use the official portal. The careers.tfg.co.za website is the only official place to apply. Be cautious of any other links.
Bonus / Related Job Posts
If you are looking for other opportunities in the retail and sales industry, check out these other posts on our site:
Dear Pep Hiring Team,
I am writing to express my continued interest in the job. I submitted my application and believe my skills in receptionist, good costumer service and working with people are a great fit for the role.
Thank you for your time and consideration and have a great day