Introduction / Company Overview
HomeChoice has a unique position in the market, blending its strong legacy of direct-to-customer sales with a modern in-store showroom experience. This means working there is not just a simple retail job; it’s a dynamic role involving sales, credit applications, and logistics.
The company’s values are clear: “Wow my customer,” “Treat the business as my own,” and “Play as a team.” They are looking for people with a positive, energetic, and persuasive attitude who can thrive in this environment. This guide will walk you through the key roles and how to apply for these vacancies in 2025.
Job Roles / Titles
The primary role in a HomeChoice showroom is a multi-skilled position that covers sales, customer service, and store operations. This is a high-value role where you are the customer’s main point of contact from start to finish.
Sales Assistant / Showroom Consultant
This is the main job available. As a Showroom Consultant, your goal is to “convert showroom visitors into sales.” This is a true sales role. You will be responsible for product demonstrations (e.g., showing how a lounge suite works, explaining the benefits of a specific mattress), assessing customer needs (their style, budget, and living space), and using your persuasive skills to close the sale. You will need comprehensive product knowledge and a clear understanding of all pricing, promotions, and credit offers. This is the perfect role for someone who is target-driven, loves interior design, and enjoys connecting with people.
Admin & Customer Service Specialist
This is a critical part of the Showroom Consultant’s job. You will be responsible for “managing the entire customer journey.” This includes handling order captures, processing credit applications, managing all documentation, and resolving customer queries. You will also be the person who handles payments, refunds, and credits. This part of the role requires a high level of accuracy, attention to detail, and a calm, professional manner.
Stock & Merchandising Assistant
This is the operational side of the role. You will be responsible for “stock management,” which includes ensuring accurate inventory levels, conducting regular stock checks, and managing the efficient replenishment of the showroom floor. You will also be in charge of general housekeeping and merchandising, ensuring the store is always clean, organized, and visually appealing according to company standards. This requires a good eye for detail and a proactive, hands-on attitude.
Job Locations
HomeChoice is expanding its physical store network and has showrooms in key locations across South Africa. Vacancies are posted for specific stores in both large, popular malls and busy community centres.
- Gauteng: Mall of Africa (popular) and Westgate Shopping Centre (community).
- Western Cape: Canal Walk (popular) and N1 City Mall (community).
- KwaZulu-Natal: Gateway Theatre of Shopping (popular) and The Galleria, Amanzimtoti (local).
- Eastern Cape: Baywest Mall (popular) and Greenacres Shopping Centre (local hub).
Requirements
Here are the minimum requirements you will need to apply for these dynamic retail jobs:
- Education: A Grade 12 / Matric certificate is the minimum requirement.
- Experience: A minimum of 1 year of experience in a retail environment is essential.
- Advantageous Experience: Previous experience working in the homewares, furniture, or bedding retail industry is a huge advantage.
- Flexibility: You must be available to work shifts, weekends, and public holidays as part of the standard retail schedule.
- Skills: Excellent communication and persuasive skills are essential. You must have a positive, energetic attitude and the ability to work independently or as part of a team.
- Attributes: You must have a strong analytical ability, a keen attention to detail (for admin and stock), and be resilient and adaptable in a fast-paced environment.
Duties / Responsibilities
As a Showroom Assistant, your responsibilities will be varied and hands-on, covering sales, operations, and customer service.
Sales & Customer Service Duties
- “Wow my customer” – provide an exceptional, positive, and engaging sales and service experience.
- Walk in the customer’s shoes to understand their needs and deliver insight-led solutions.
- Utilize comprehensive product knowledge (e.g., demonstrating features of a lounge suite or appliance).
- Meet and exceed sales targets by converting showroom visitors into customers.
- Deliver on all promises made to the customer.
Operational & Admin Duties
- Manage the entire customer journey, from account opening to order processing and documentation.
- Handle all administration and reporting tasks efficiently and accurately.
- Manage pricing effectively and handle all payments, refunds, and credits.
- “Treat the business as my own” – take accountability for your work and do it right the first time.
- Oversee stock management, ensure accurate inventory levels, and conduct regular stock checks.
- Maintain a clean and organized store environment through regular housekeeping.
Salary / Compensation
Disclaimer: These figures are industry estimates and are not official salary scales from HomeChoice. Pay varies by role, location, and your sales performance.
The estimated salary for a Showroom Sales Assistant is often a basic salary plus commission. The basic pay may range from R6,000 to R10,000 per month, with the commission structure allowing you to earn significantly more based on your sales targets.
- Sales Commission: This is a key benefit. Your ability to sell directly impacts your monthly earnings.
- Staff Discount: You will likely receive a generous staff discount on HomeChoice products for your own home.
- Provident Fund: Permanent roles typically include contributions to a provident fund.
Shift Schedule / Work Hours
This is a standard retail position in a mall or showroom environment. You must be prepared to work flexible hours.
- Full-Time Retail Hours: You must be available to work shifts as per the store’s trading hours.
- Weekends & Public Holidays: Working on weekends and public holidays is a standard and essential part of the job.
Company Values / Benefits
Working at HomeChoice means joining a team that is energetic, supportive, and accountable. The company’s values (“Wow my customer,” “Treat the business as my own,” “Play as a team”) are at the core of the job.
- Learn High-Value Skills: This job provides excellent training in high-ticket sales, credit application processes, and logistics—skills that are in high demand.
- Career Growth: A successful Showroom Assistant can grow into a Showroom Manager, a Regional Manager, or move into head office roles in buying, marketing, or logistics.
- Stable & Growing Brand: HomeChoice is a well-known, established South African brand that is expanding, offering good job security.
- Fun Team Environment: The “Play as a team” value encourages a helpful, inclusive, and fun work culture.
CV / Application Tips
To get a job at HomeChoice, your CV needs to show your sales energy and attention to detail. Use these tips to make your application stand out.
- Highlight Your Sales Experience: Your “1 year of retail experience” is essential. Put it front and centre. If it was in homewares, furniture, or appliance sales, bold it or put it in your summary.
- Use HomeChoice Keywords: Your CV must include words from the job ad. Use phrases like: “persuasive,” “sales targets,” “customer-centric,” “stock management,” “attention to detail,” and “positive energy.”
- Show You Are a “Doer”:** In your summary, mention you are “a person who takes accountability” and has a “resilient and adaptable attitude,” which are two things they “love” in a candidate.
- Clean & Accurate: This role involves admin and cash handling. Your CV must be 100% free of spelling and grammar errors. Any mistakes suggest you don’t have the “attention to detail” they require.
💡 NewTime Tip: “This is a sales job. Your CV summary should be a sales pitch about yourself. Start with a power line like: ‘A target-driven and persuasive sales professional with 1+ year of retail experience and a passion for homeware and customer service.'”
How to Apply Online
The safest and most direct way to apply online for HomeChoice jobs is through their official careers portal. This ensures your application goes directly to their HR department.
- Visit the Portal: Go to the official HomeChoice Careers website here: https://www.homechoicecareers.co.za/
- Search for Jobs: Click on “View Vacancies” to see all available positions.
- Filter Your Search: Look for roles in the “Retail” department and filter by your province (e.g., “Gauteng”). Find the “Showroom Sales Assistant” role.
- Read the Role: Click on the job to read the full description and requirements.
- Apply Online: You will need to create a profile and fill out the application form. Upload your most recent, professional CV (in PDF format is best).
Important Notice:
- Never pay for a job. HomeChoice will NEVER ask you for an application fee. All official job applications are 100% free.
- Only use the official portal. The homechoice.co.za/careers website is the only official place to apply. Be cautious of any other links or requests via social media.
Bonus / Related Job Posts
If you are looking for other opportunities in the retail and sales industry, check out these other posts on our site: